How to Use Technology to Enhance Your Event
Posted on November 16th, 2015
Technology is no longer a choice, it’s now commonplace and expected to be part of any event. Ok, so you know you have to incorporate technology, but you’re faced with the challenge of how to do so in a meaningful and impactful way. Good news… we can help!
Technology has touched and transformed every aspect of the event industry in the past 15 years. New tools and online platforms have changed the way the event planning industry plans gatherings, and how attendees experience them. Our trusted event management team has watched the evolution of technology, as it relates to events, and offers some helpful insight that will make incorporating technology into your next event a breeze.
Facebook. Twitter. Snapchat. These are words that didn’t exist 15 years ago. Today, these and other social networks are important tools in (arguably) everyone’s professional and personal lives. The most profound impact of social media may be in the way it has allowed an event to be experienced beyond the walls of its physical location, as people share comments, content, and photos in real time with others around the world. It’s important to embrace social media as a way to gather input that can be used to create events tailored to their audiences’ needs. Content generated at face-to-face events is being shared online to keep people engaged long before and after the events occur.
With the development of cloud-based programs, like Google Docs, planners are now able to collaborate with team members and vendors in real time. This technology can be effective at increasing the timeliness of communication and shortening timelines. Fifteen years ago many things were still being physically mailed or faxed. Even though the Internet was around, it wasn’t used to complete some of the most common event tasks, like taking a survey or completing a registration form. With new computing software, like Eventbrite or CVENT, these steps can be done online, even from a mobile device, thus speeding many processes that used to take much longer.
Audiovisual systems have become smaller, more advanced, and often more affordable. When guests walk into events, they expect high-impact visuals, customized messages, and to-the-point presentations. The challenge then becomes creating digital content that stands out. Lucky for us in the event planning world, flat panel displays (read: huge TVs) and LED lighting are both very affordable options for event decor. You can create interesting effects by uplighting walls or architectural elements, splashing color on walls and ceilings, and projecting logos or other elements, all without breaking your budget. You also can use digital signage to quickly change out information to direct and engage the attendees as the event progresses.
Technology is giving today’s event planners the ability to upgrade events and meetings like never before. When used correctly, event engagement starts early and has a lasting effect. The interactions are organic. They’re amplified online. They’re measurable. And the overall experience is better, stronger and more relevant. So go for it…embrace new, effective technology to elevate your next event!